Deal | 77-inch LG C4 OLED hits record-low price thanks to hefty 51% discount

The vast majority of television manufacturers and electronics retailers are ramping up their discounts to close out the year 2024 and entice after-Christmas shoppers to upgrade to the OLED technology. The LG C4 OLED is one of the more popular models in this specific segment, but unfortunately, the huge 77-inch OLED TV is also very pricey.

However, the LG C4 OLED 77-inch model is currently available for just $1,799 at Greentoe, which is the result of a massive $1,900 discount (51%) in comparison to the official MSRP of well over $3,000. This significant price cut makes it a very compelling option for home theater enthusiasts, especially since this LG OLED TV is currently priced at $2,497 on Amazon. Please be aware that this TV deal will expire at the end of today, December 28.

The LG C4 boasts a 4K resolution as well as a smooth 120Hz refresh rate that can go up to 144Hz with a PC connected via HDMI 2.1. This OLED TV is also known for its great HDR performance, which is made possible by a fantastic peak brightness of up to 950 nits. As usual, the OLED panel also delivers inky black levels and an infinite contrast ratio, which results in a vivid and colorful picture quality that new owners should immediately notice.

That being said, OLED TVs like the LG C4 still have a slight risk of burn-in when watching the same content or playing the same game for hundreds of hours at high brightness settings. Additionally, some reviewers detected a slight green tint when looking at the screen from an angle. For a detailed technical analysis, check out Rtings' comprehensive review of the LG C4 OLED. Their in-depth testing covers all important aspects, including picture quality, as well as the relatively small number of potential drawbacks.

Overall, the 77-inch LG C4 offers a very respectable bang for the buck at this highly discounted sale price. It's likely to be one of the best deals in the 77-inch OLED category until deeper markdowns are expected to arrive during clearance sales later next year.