VAIO to begin selling in U.S. and Brazil

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VAIO to start business overseas From the US and Brazil
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VAIO Corporation (Head office: Azumino, Nagano Prefecture; President:
Yoshimi Ota) has entirely
focused on getting the business off the ground in the domestic market
since its foundation on July
1, 2014. But today we are pleased to announce that we are moving into
the overseas market to
further expand our business. The markets we have selected as a first
step to make inroads into are
the United States of America and Brazil. While steadily increasing our
domestic business, we will
expand our business in the international markets by finding the best
partner in each country.

[Background and overview]
To make a foray into the two markets, we will take on the challenge of
promoting new business
models that fit the characteristics of each market.

The US: We intend to establish the presence of VAIO in the US, the
world’s largest creator market,
by launching the VAIO® Z Canvas, the prototype model which was highly
evaluated at the “Adobe Max
2014,” the creativity conference organized by Adobe last year. Taking
this as a good opportunity, we
will expand our PC business in the US, not limited to the creator
market. We concluded an exclusive
distributor agreement with transcosmos America Inc., which has an
extensive track record in EC
support both at home and abroad.

Brazil: We formed a partnership with Positivo Informatica S.A., a
manufacturer and marketer of its
original PCs, providing overall related services, which has
established a firm position in the PC
market in Brazil. We will jointly work on a vertical startup of our
VAIO business in the Brazilian
market, the largest market in South America. We will entrust to the
partner the overall business in
Brazil including manufacturing PCs labeled with the VAIO trademark.

[Overview of Business in the US]
・ Partner company
    transcosmos America Inc.
    URL: www.transcosmos.net

・ Business model
    Sole distributor agreement with transcosmos America Inc.

・Product to sell
   Model name： VAIO® Z Canvas
   Type ： VJZ12AX Series

・Brand site
   us.vaio.com
   The main features of the Japanese model of VAIO Z Canvas (for your
reference):
   vaio.com/products/z_canvas/

・Sales channels：
1. Direct sales on the EC site operated by transcosmos America Inc.
2. microsoftstore.com (only for U.S. residents) and select Microsoft
stores across the U.S.
    URL : www.microsoftstore.com

・Launch time(local time)
   On sale : 05. Oct. 2015
   Pre-order : starts from Mid/Sep.

・Price
   Starting at $2,199 (US)

[Overview of Business in Brazil]
・Partners
   POSITIVO INFORMATICA S.A.
   URL: www.positivoinformatica.com.br

・Business model
   Subcontracting of business of PCs labeled with the VAIO trademark,
including manufacturing,
   sales and after-sales service.

・Product to sell / Sales channel / Launch time/ Price
   To be announced by POSITIVO INFORMATICA S.A. in Sep.

・Brand site
   br.vaio.com

Regarding our decision of overseas expansion, we received comments
from various companies.

- Intel corporation
Christopher J. (CJ) Bruno, Corporate Vice President and President,
Intel Americas Inc.
“We are excited to support the launch of the VAIO PC in the United
States. We also want to
congratulate POSITIVO’s role in bringing the VAIO PCs to Brazil,
adding to the wide range of Intelbased
devices that the company is already bringing to consumers in the
country. The VAIO PCs are
based on the Intel® Core processor family and the Intel® Iris™
Graphics, providing great performance
with long battery life and an immersive graphics experience for people
who want to be creative both
at home or office.”

-Microsoft corporation
Alvaro Celis, Vice President, WW OEM Field Sales, Microsoft Corporation Inc.
“We are excited to see Windows 10 VAIO devices coming to the United
States and Brazil. With new
hardware designs and new features in Windows 10, these new devices
will provide rich new
experiences to consumers and business-focused capabilities to
companies of all sizes.

About VAIO Corporation
VAIO Corporation, which inherited the VAIO PC business from Sony
Corporation, was established on
July 1st, 2014, headquartered in Azumino City, Nagano Prefecture.
VAIO Corporation is dedicated to planning, design, development,
manufacturing and sale of PCs and
related products labeled with the VAIO trademark.
VAIO Corporation website: vaio.com

[Inquiries]
e-mail address of public relations section ; press(at)vaio.com
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- VAIO and VAIO(logo design)are registered trademarks of Sony Corporation.
- The names of other companies, products and services are registered
trademarks or trademarks
  of the respective companies.
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