BlackBerry leaves the consumer market

BlackBerry leaves the consumer market
BlackBerry leaves the consumer market
After recording severe losses in the first part of the year, BlackBerry has decided to leave the consumer market and focus on enterprise and end-to-end solutions.

Canadian phone maker BlackBerry has released the preliminary quarterly results yesterday and the loss is much higher than anticipated - approximately $950 million to $995 million. At the same time, the company sold approximately 3.7 million smartphones in the second quarter, expecting to report revenue of almost $1.6 billion.

While the huge loss mentioned above comes mainly as a result of writing down inventory, the company also confirmed plans to layoff almost 4,500 employees, thus taking down the headcount to about 7,600.

On the other hand, BlackBerry still has a few smartphones ready for release, but the press release below makes one thing clear: "Company to refocus on enterprise and prosumer market, offering end-to-end solutions, including hardware, software and services."

Fortunately, BlackBerry has plans to remain in the consumer smartphone market for now reducing its smartphone portfolio from 6 handsets to 4. At the same time, it will offer 2 high-end and 2 entry-level devices for the enterprise and prosumer market.

In the end, it seems BlackBerry still has to find a strong partner, as the press release also mentions that the company's Special Committee of the Board "continues to evaluate strategic alternatives."

Sadly, the recent Microsoft-Nokia deal left the list of potential partners for BlackBerry without a big name, but it may be possible for Intel or AMD to step in. Obviously, this is nothing but a speculation for now.

Source(s)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2013 09 > BlackBerry leaves the consumer market
Author: Codrut Nistor, 2013-09-21 (Update: 2013-09-21)