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BlackBerry leaves the consumer market

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After recording severe losses in the first part of the year, BlackBerry has decided to leave the consumer market and focus on enterprise and end-to-end solutions.

Canadian phone maker BlackBerry has released the preliminary quarterly results yesterday and the loss is much higher than anticipated - approximately $950 million to $995 million. At the same time, the company sold approximately 3.7 million smartphones in the second quarter, expecting to report revenue of almost $1.6 billion.

While the huge loss mentioned above comes mainly as a result of writing down inventory, the company also confirmed plans to layoff almost 4,500 employees, thus taking down the headcount to about 7,600.

On the other hand, BlackBerry still has a few smartphones ready for release, but the press release below makes one thing clear: "Company to refocus on enterprise and prosumer market, offering end-to-end solutions, including hardware, software and services."

Fortunately, BlackBerry has plans to remain in the consumer smartphone market for now reducing its smartphone portfolio from 6 handsets to 4. At the same time, it will offer 2 high-end and 2 entry-level devices for the enterprise and prosumer market.

In the end, it seems BlackBerry still has to find a strong partner, as the press release also mentions that the company's Special Committee of the Board "continues to evaluate strategic alternatives."

Sadly, the recent Microsoft-Nokia deal left the list of potential partners for BlackBerry without a big name, but it may be possible for Intel or AMD to step in. Obviously, this is nothing but a speculation for now.

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Codrut Nistor, 2013-09-21 (Update: 2013-09-21)