Asus: Ultrabooks and tablets are in parallel markets

Asus: Ultrabooks and tablets are in parallel markets
Asus: Ultrabooks and tablets are in parallel markets
Ultrabooks will not be taking sales away from tablets, claims Asus CEO
Working For Notebookcheck
Are you a loyal reader of notebookcheck? Are you a techie who knows how to write? Then join our Team! Especially wanted:
Review Editor - 
Details here
News Editor - Details here
Russian Translator
 - Details here

While Acer is hoping that the advent of Ultrabooks will take some thunder away from tablets, Asus is actually thinking otherwise.

According to DigiTimes, Asus CEO Jerry Shen sees the Ultrabook and tablet markets as parallel segments, meaning sales from one side will not adversely affect the other. The comment completely contrasts predictions from Acer, as the Taiwanese manufacturer firmly believes that the thin style, increased portability and better productivity offered by Ultrabooks will sway potential tablet consumers to the ultraportables instead.

Unfortunately, Asus did not provide any reasons as to why the two markets are more isolated than integrated. We imagine that the large price differences could be a major contributing factor, especially when tablets continue to drop in prices while Ultrabooks are still struggling to make a profit even at the $1000 price point.

Currently, Asus is set to release the UX21, the company’s first Ultrabook, around the world before the end of the year. Models are already available in France starting at 999 Euros ($1345) while a U.S. launch is scheduled for next week.

See our Top 10 Notebooks: » Multimedia, » Gaming, » Lightweight Gaming
» Budget Office, » Business, » Workstations
» Subnotebooks, » Ultrabooks, » Convertibles » Top 10 under 300 Euros, » under 500 Euros
» Best Notebooks for University Students
» Top Windows alternatives to Apple's MacBook series
Best Notebook Displays
Top 10 Tablets / Smartphones:
» Tablets, » Windows Tablets
» Smartphones


> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2011 10 > Asus: Ultrabooks and tablets are in parallel markets
Allen Ngo, 2011-10- 5 (Update: 2012-05-26)