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iPad attracts near 90% of web traffic globally

The iPad continues to prove its supremacy in the tablet market with a massive 87.6% we traffic worldwide

Any number of increases in the tablet market seems to have been able to suppress the daunting popularity of the iPad. In fact seems like the usage has been growing quarter by quarter. Only recently we came to know that folks in US have wished for an iPad for the upcoming holiday season more than anything else. Now a research report from Royal Pingdom further cements its popularity by saying over 87.6% of the web traffic word-wide comes to the iOS. As the report only took the traffic to tablets into account, iPhones are out of question.

Compared to this, the Android tablets attracted only 10.9% web traffic, with WebOS and Blackberry OS reeling at 0.7% each. There was another report from comScore in October that stated that 95% of web traffic in the US goes to the iPad. This is despite the multi-fold increase in number of Android tablets from word-leaders like Samsung, HTC, Lenovo, Acer and Asus among others. In fact there have been reports of strong sales being experienced for many of these tablets viz. the Galaxy Tab and Transformer series being two of them. But the above mentioned dominating numbers only could go to suggest that as far as usability is concerned, no other device has been able to come close to the iPad. This, when combined with a one-stop-appstore, gives you a complete digital solution no other provider has been able to do so far.

Having said that, the twist in the tale could be when data for the Kindle Fire starts coming. It will be interesting to see the break-up then as Amazon has a bigger online store with products and services that could keep the user online for a significant amount of time.


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Pallab Jyotee Hazarika, 2011-11-18 (Update: 2012-05-26)