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Will RIM struggle to woo developers next week?

RIM to discuss the application issues for their next generation of devices at the conference

Research in Motion (RIM) has been going through a real tough time as their market share seems to be declining from what it was earlier. They were also unsuccessful with their move into the Tablet's world with the Playbook.

Starting from Tuesday, the company is holding an annual conference for software developers in San Francisco. This conference is mainly for the developers as they are mainly pursuing to build the applications for the next generation of their BlackBerrys and Playbook tablets.

RIM has developed an entirely new mobile operating system and also next generation smartphones and Tabs which are to be built with it. The company may have revealed the OS to the developers at the conference.

The new Operating System of RIM, known as the QNX (pronounced CUE-nix), is going to power the next generation of their devices. With the introduction of this OS, RIM seems to be very careful about their features and design.

In addition to that, as this OS is new, first of all they might be planning to create more applications that will run on their devices, as their earlier OS still lacks a lot of basic applications which are provided in other OS’s present in the market. Android of Google and iOS of Apple already have thousands of applications for the users.

Kunal Gupta, the chief executive of Polar Mobile, commented the fresh start with QNX and the new phones might make the Blackberry attractive for the developers, who earlier seem to have avoided these devices. RIM’s executive also informed in an earlier interview that their company must try to improve their relationship with the developers.

There might be some complications for the developers as well during the process of developing the applications, as the applications are needed to run on two current OS as well as the upcoming QNX system. The BlackBerry applications must also have to be for various sizes of screens and they also might need to be for touch screen display as well as conventional displays.

It is still unclear when they are actually going to release them for sales. Along with that RIM is also to reveal the new phones as well as their features as well as their capabilities. As there are not many applications for their OS deciding to go for them is definitely the best option.


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Pallab Jyotee Hazarika, 2011-10-19 (Update: 2012-05-26)