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Vaio smartphones coming next month

Vaio brand to be revived with a new Android smartphone in January 2015
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Vaio is no longer a Sony brand and will come back next month with a 5-inch Android smartphone that should launch next month in Japan.

Sony dropped the Vaio laptop division earlier this year and now it looks like the brand is coming back next month. Unfortunately, the notorious Vaio laptops will not hit the market once again as Vaio and Japan Communications will only offer Android smartphones. Sony still has a 5 percent stake in the Vaio division, while the rest of the Vaio shares have been sold to an investment fund.

According to Nikkei Asian Review, "Vaio developed an Android-operated smartphone with a 5-inch display in cooperation with Japan Communications" and the handset will be produced by outsourcing the process "to electronic manufacturing service companies." The names of these OEMs have been revealed yet. The technical details are not public either, but we know the handset will target the mid-range sector of the market.

In the beginning, the Vaio Android smartphone will sell through Japan Communications' sales channels, both online and offline. It is not known yet if the handset will hit the global market. We will get back to this topic as soon as we have more information.


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Codrut Nistor, 2014-12-31 (Update: 2014-12-31)