The Clock shows time with light instead of hands

With The Clock, Balmuda and LoveFrom, the design studio of former Apple design director Jonathan Ive, show what a modern clock could look like. The Clock has an aluminum unibody case with an edge length of 7.5 centimeters and weighs around 259 grams. The shape was inspired by a classic pocket watch.
The dial shows numbers from 1 to 12, but has no hands. Instead, the time is shown by light. To show the hour, the corresponding digit on the dial is illuminated. The minute hand is shown by LEDs behind the lines on the outer edge of the dial. The watch supports a focus timer in which white noise is played over a predetermined period of time. A feature called Relax Time plays one of three soundtracks composed especially for this watch, inspired by thunder, rain and the chirping of crickets.
The alarm function is designed to gently wake users by increasing the volume of the sound over a period of three minutes. To set the alarm, define a second time zone or access the extra functions, a Balmuda Connect smartphone app must be downloaded. The integrated battery allows The Clock to be used for 24 hours away from a power socket and is charged via USB-C.
Prices and availability
Balmuda The Clock will be launched in Japan in mid-April for 59,400 yen ($370).







