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Tablet users most satisfied with iPad, says IHS study

Apple comes out first yet again in a survey on tablet preference

Apple’s iPad is ubiquitous in the tablet market and for good reason, at least according to a recent study conducted by market research group IHS iSuppli.

The study directly surveyed a select sample of over 1400 U.S. consumers to rate on a scale from 0 to 10 the likelihood that they would recommend their tablet brand to others. Perhaps unsurprisingly, Apple pulled out ahead with a very respectable average rating of 8.8. Maybe even more surprising, lesser known Chinese company Shenzhen Zenithink Technologies almost tied with Apple with an average rating of 8.75. Unfortunately for Toshiba, the surveyed group was least excited about what the Japanese manufacturer had to offer in terms of tablets.

The study also discovered what major influences there are on consumers interested in purchasing tablets. Users looking for a tablet under the $500 mark generally seem to favor screen size and response time, while users interested in tablets over $500 are more brand conscious. Integrated WiFi and battery life, however, were near the top and bottom of the list, respectively, throughout most price ranges.

Back in April, the Apple iPad series ranked first in a Consumer’s Report study, too.

The aim of the IHS study was to find out what enticed users to purchase their respective tablet brand and how they are using them. These include preferences on tablet size, prince point, features and data carrier. See the abstract of the study here.


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Allen Ngo, 2011-07-30 (Update: 2012-05-26)