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Samsung not leaving the PC market: official statement

(Source: Samsung)
(Source: Samsung)
Samsung has officially denied rumors it would sell its PC division to Chinese juggernaut Lenovo.

Earlier in the week, Korean media outlet The Bell posted rumors that Samsung and Lenovo were undergoing negotiations regarding the acquisition of Samsung's PC division. 

In October, Samsung confirmed selling its printer division to HP for 1 billion USD, as it wants to focus more on its core businesses. In contrast, Samsung's PC division is estimated to be worth only 850 million USD. 
The rumor may have found traction due to this being a difficult year for the Korean tech giant. The infamous Note 7 release has been predicted by Samsung themselves to put a 5.1 billion USD dent into their profits until the end of 2017. Given the PC market's general state of decline, it wouldn't be a surprise if Samsung wanted to bow out from the PC business in order to refocus on rebuilding its smartphone brand, left somewhat diminished by the Note 7 recalls and safety issues. 

However, Samsung has gone so far as to officially state "the rumor is not true". For the time being, it looks like Samsung will remain in the PC market.




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Douglas Black, 2016-11-29 (Update: 2016-11-30)