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ROK Mobile launches on July 4

ROK Mobile website front page, service launches on July 4
ROK Mobile website
This new wireless carrier will offer unlimited talk, text, and data, as well as a music-on-demand service that can be tried by anyone for free before joining the network.

ROK Mobile is a new wireless carrier that will launch on July 4th and will have to compete with other mobile virtual network operators currently operating across the United States such as Boost Mobile, Straight Talk, or Republic Wireless. Next to unlimited text, talk, and data, ROK Mobile will offer its customers a music-on-demand service similar to Spotify.

The company has been founded by a group of people including John Paul DeJoria (co-founder of premium tequila distiller Patrón Spirits and head of John Paul Mitchell Systems) and Jonathan Kendrick, a successful serial entrepreneur.

The music streaming app will be provided to both Android and iOS users for a free 14-day trial run, but to continue its use they will have to become ROK Mobile customers. The music catalog currently acquired includes 20 million songs and the service will allow users to download music for offline playback, but will also offer a web app for streaming music on a PC or tablet when not using a smartphone.

No details on the available plans and their prices have been unveiled yet, but we will get back to this topic as soon as that information comes out.


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Codrut Nistor, 2014-06-10 (Update: 2014-06-10)