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Qualcomm says innovation to come from cars, not smartphones

The 2017 range of Audi's is fitted with Snapdragon 602A chipsets. (Source: Qualcomm)
The 2017 range of Audi's is fitted with Snapdragon 602A chipsets. (Source: Qualcomm)
Qualcomm CEO Steve Mollenkopf has told an audience at the Frankfurt Motor Show that he believes the next wave of innovations in technology will come from cars, not smartphones.
Sanjiv Sathiah,
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Speaking late last week at the Frankfurt Auto Show, Qualcomm CEO Steve Mollenkopf told his audience to expect the next tech breakthroughs to come from cars, not smartphones. According to Mollenkopf, Qualcomm is well placed to cash in on the sector as cars are evolving into increasingly complex mobile computing and communications platforms. 

“The car is going through a massive wave of innovation,” Mollenkopf said. “Many of those innovations are areas Qualcomm has expertise. You’ll see more and more of us here.” Audi’s 2017 range of connected cars already utilizes Qualcomm’s Snapdragon 602A chipset. Mollenkopft’s optimism is also well supported by the latest data from IDC. As a maker of semiconductors, it can look forward to demand for chips and connected vehicle ballooning  to $50.1 billion by 2021. This is a massive 52 percent increase from just last year.

Qualcomm isn’t the only company with semiconductor expertise eyeing the automotive market as huge opportunity. In abandoning its Project Titan autonomous vehicle project, Apple is said to have continued with development of its autonomous vehicle technology software and hardware solution. It’s A-series chips are also well-placed to end up in vehicles. Nvidia, which develops its own Tegra ARM-based chips as well, has a whole section of its website dedicated to its emerging automotive solutions.

With “peak smartphone” said to be upon us, it makes sense that cars are shaping up as the next key growth market for the tech sector.

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1231 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 09 > Qualcomm says innovation to come from cars, not smartphones
Sanjiv Sathiah, 2017-09-18 (Update: 2017-09-18)