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Marketing overshoots the mark: A laptop on the verge of overheating

A laptop on the verge of overheating (Source: Acer)
A laptop on the verge of overheating (Source: Acer)
While working on a recent review, we were somewhat puzzled by the marketing material we found. The product page of one notebook contained a thermal image of a supposed comparison device that, at 84°C, was twice as hot as our test device.
Opinion by Marc Herter
Views, thoughts, and opinions expressed in the text belong solely to the author.

It is only natural that companies are proud of their products and want to channel this into their advertising. But sometimes they overshoot the mark in their advertising, which appears to have happened in Acer's case. They present their laptop as "twice as cool".

Acer Swift Go - Twice as cool (screenshot of the marketing page)
Acer Swift Go - Twice as cool (screenshot of the marketing page)
Our thermal image of the Acer Swift Go under load
Our thermal image of the Acer Swift Go under load

Based on our experience, which we summarised in a review of the Acer Swift Go 16, we cannot confirm noticeably cool surface temperatures. In the field of comparison, the laptop, with its powerful Intel Core i7-13700H processor, tends to be one of the warmer machines. In our stress test with Prime95 and Furmark, the processor worked at 45 watts. This resulted in the keyboard heating up to 43°C. Apparently in order to put this into perspective, Acer also compares its own laptop with competitors via a thermal image.

First of all, the Acer Swift Go is clearly not visible on any of Acer's thermal images. Acer does not hide the fact that the laptop reaches 44°C on the surface under loads such as our stress test, but shows a thermal image of a laptop that supposedly reaches 84.1°C in comparison. Of course, the Acer Swift Go is twice as cool. However, no fully functional laptop should ever reach such high surface temperatures. At 84°C, the plastic keys are likely to become very soft and leave burns on the user's skin.

It would probably be better for Acer to simply focus on the Swift Go's strengths, which are described in detail in our review. These include a high-performance Intel Core i7, a light case, an excellent webcam, a vivid OLED display and good connectivity. Yes, the notebook can get warm under load. But it stays within a typical range and delivers a high level of performance. In comparison to other devices, the notebook has no need for imaginary temperatures.

Update 03. July 2023

Following a dialogue between Notebookcheck and Acer, the questionable thermal image has now been removed from the advertising material.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 06 > Marketing overshoots the mark: A laptop on the verge of overheating
Marc Herter, 2023-06-26 (Update: 2023-07- 7)