Mac sales are at a two-year low according to analysts
According to the research firm IDC, Mac sales are at a two-year low. The firm reports a 3.4 percent decline, yet it is important to note that this is not the only report. The research firm Gartner believes there has actually been a growth of 1.5 percent in the last quarter. Despite the disagreeing results from the two research firms, this is still the lowest amount of sales Apple has seen for Mac computers since 2013.
Although this may seem like bad news, the reality is that the PC market as a whole is actually declining at a much more rapid rate than Apple's slumping sales. Over the last three months, the PC segment has seen a drop in sales by about 11 percent, and Apple is actually outperforming the main manufacturers the company competes with.
Apple has also been able to increase its market share in the PC industry, increasing from 6.9 percent to 7.6 percent. Of course, Apple will not release actual sales figures until the end of the quarter on October 27th, but it certainly seems like the manufacturers in the personal computer market will truly have to find ways to innovate and attract new customers over the next few years to halt the decline.