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LeEco drops EcoPass content subscriptions

LeEco Le Max 3 Android phablet, EcoPass kills content subscriptions in the US
LeEco Le Max 3
Although LeEco missed its sales forecast and dropped most of its plans for expansion in the US, the Chinese brand also dropped the EcoPass Beta program in the area, offering three months of DirecTV NOW for each phone and TV purchase instead.

Chinese brand LeEco entered the US market less than a year ago, focusing its expansion on the EcoPass, a content and services subscription model that came in the same package as their TVs and handsets. Sadly, after missing the US sales target for 2016, now the company has decided to pull EcoPass' plug and to offer something else instead.

The company's official statement reads the following: "We have discontinued the EcoPass Beta program as of April 1. We will be replacing EcoPass with 3-months of DirecTV NOW with every purchase of a LeEco ecophone or ecotv. We believe this provides greater value to our customers since it has over 60 channels that include the latest movies and shows."

Fortunately, the few customers who managed to sign up for EcoPass in the past can still redeem their credits for premium video content, next to gaining access to an attractive lifetime 10 GB cloud storage offer. These being said, remains to see if LeEco shrinks to a minimum and remains a niche brand in the US or drops the market for good. For now, the company is expected to lay off around a third of its US workforce.


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Codrut Nistor, 2017-04-18 (Update: 2017-04-18)