Lack of content to be blamed and not retail strategy, say tablet makers

Commenting on NVIDIA chief’s blaming on the poor retail strategy of Android tablet makers, some reverted back saying it is actually lack of content on Android 3.0

Hitting back on last week’s comment from NVIDIA chief Jen-Hsun Huang where he pointed out the lack of proper retail marketing strategy on the tablet makers’ part that made them lose potential Android 3.0 tablet market, some makers tell Digitimes that it is not poor marketing strategy, but a lack of content on Android 3.0’s part that is driving away potential customers.

According to them, there are very few apps for Android 3.0 at present and most of the Android 2.2 apps won’t run on Honeycomb. Compare this with that of iApps which can be used on both iPhones and iPads with no hassle. This lack of apps for Android 3.0 aka Honeycomb could be the major reason for a lagged demand of the tablets like the Xoom.

The sources did not deny pushing their tablet a tad early, but defended it immediately by saying that otherwise Apple would have taken a much larger market share than it currently have.

Having said that, the sources assured that Android 3.1 is on the cards and it will definitely make things alright, atleast in terms of compatibility with older version apps.


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Pallab Jyotee Hazarika, 2011-05-17 (Update: 2012-05-26)