Intel registers new "Intel Evo Powered by Core", other refreshed logos

Branding is a very important part of a company’s overall appeal and Intel seems to think it could be time for a refresh. Undoubtedly, Intel’s image has taken something of a battering over the past few years with its very public difficulties with its 10 nm fabrication process and, just this past week, its 7 nm process too. As a result, it wouldn’t be a surprise to see the Intel new logos spotted by @momomo_us on the Justia Trademarks database come to fruition.

The circular design approach of the current Intel logo has been swapped out for a much flatter look and feel that adopts a modernistic square-on-square approach. The Intel branding remains in lower case while there is a mix of lower and uppercase used in other brand components. We have to admit, it certainly looks fresh and youthful, which is undoubtedly designed to counter the impression that Intel’s current technology is starting to look a little ‘long in the tooth.’

The most intriguing of the new logos suggests a new Intel ‘Evo’ product is inbound. We can only speculate as to what this might be, but the accompanying “powered by Core” tag suggests that it could be a new brand to encompass chips like the new hybrid Lakefield chips and/or possibly the forthcoming Alder Lake-S hybrid chips. Both feature a combination of high-performance and high-efficiency cores, much like ARM’s big.LITTLE architecture, making them a good target for a unique product name.