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Intel registers new "Intel Evo Powered by Core", other refreshed logos

New Intel logos have been spotted. (Image: Intel)
New Intel logos have been spotted. (Image: Intel)
Intel looks set for an upcoming round of rebranding for at least some, if not all, of its consumer facing chips. New listings in the Justia Trademarks database have been spotted showing the news designs including an intriguing new product branded “Intel Evo – Powered by Core."
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Branding is a very important part of a company’s overall appeal and Intel seems to think it could be time for a refresh. Undoubtedly, Intel’s image has taken something of a battering over the past few years with its very public difficulties with its 10 nm fabrication process and, just this past week, its 7 nm process too. As a result, it wouldn’t be a surprise to see the Intel new logos spotted by @momomo_us on the Justia Trademarks database come to fruition.

The circular design approach of the current Intel logo has been swapped out for a much flatter look and feel that adopts a modernistic square-on-square approach. The Intel branding remains in lower case while there is a mix of lower and uppercase used in other brand components. We have to admit, it certainly looks fresh and youthful, which is undoubtedly designed to counter the impression that Intel’s current technology is starting to look a little ‘long in the tooth.’

The most intriguing of the new logos suggests a new Intel ‘Evo’ product is inbound. We can only speculate as to what this might be, but the accompanying “powered by Core” tag suggests that it could be a new brand to encompass chips like the new hybrid Lakefield chips and/or possibly the forthcoming Alder Lake-S hybrid chips. Both feature a combination of high-performance and high-efficiency cores, much like ARM’s big.LITTLE architecture, making them a good target for a unique product name.

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1296 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 07 > Intel registers new "Intel Evo Powered by Core", other refreshed logos
Sanjiv Sathiah, 2020-07-31 (Update: 2020-07-31)