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Intel drops "i" moniker with upcoming 14th gen Meteor Lake, 18C/18T Core Ultra 5 1003H shows up on AoTS benchmark

The Intel Core lineup is in for a major rebrand. (Image Source: Intel)
The Intel Core lineup is in for a major rebrand. (Image Source: Intel)
Intel will soon rebrand its Core lineup of client processors starting from the 14th gen Meteor Lake generation. The first signs of this came from a leaked Ashes of the Singularity benchmark that refers to the CPU as an Intel Core Ultra 5 1003H with 18 cores and 18 threads. Subsequently, an Intel rep confirmed that a rebrand for the client lineup is indeed underway and that more details would be shared soon.

Intel will soon be bringing some branding changes to its client processor lineup. We are getting to know that the popular "i" branding in consumer products such as Core i5, Core i7, etc. will be changed from the 14th gen Meteor Lake generation. 

Intel Global Comms Director Bernard Fernandes confirmed the same on Twitter. He tweeted,

Yes, we are making brand changes as we’re at an inflection point in our client roadmap in preparation for the upcoming launch of our #MeteorLake processors. We will provide more details regarding these exciting changes in the coming weeks! #Intel"

While Intel will be detailing the branding changes in the coming weeks, a leaked Ashes of the Singularity (AoTS) benchmark gives us an idea of what to expect. 

The benchmark indicates an Intel Core Ultra 5 1003H processor with 18 cores and 18 threads paired with 32 GB of RAM. It is possible that hyperthreading has been disabled for this benchmark. The GPU, which is likely to be the new tiled GPU (tGPU) is listed just as Intel Graphics. The system manages to score 22 fps at 1080p Normal settings.

Intel's move to remove the "i" branding might take some time to gel well with the community, particularly with end users. The Core i3. i5, and i7 naming is deeply ingrained in non-technical users' minds as they clearly indicate delineation and gradation in features and pricing and are easy to remember.

The new nomenclature appears to be inspired from the smartphone world. AMD did a similar rebrand with Ryzen 7000, which led to the inclusion of Zen 2, Zen 3, and Zen 4 chips under what often appears to be a single generation for the end user.

It is not clear if Intel will follow this route, but we won't be surprised of the 14th gen will be a mix of Meteor Lake and Raptor Lake parts.

Core 9 Ultra Pro Max, anyone?

Buy the Intel Core i9-13900K on Amazon

Intel Core Ultra 5 1003H listing on Ashes of the Singularity benchmark. (Source: AoTS Benchmark)
Intel Core Ultra 5 1003H listing on Ashes of the Singularity benchmark. (Source: AoTS Benchmark)
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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 05 > Intel drops "i" moniker with upcoming 14th gen Meteor Lake, 18C/18T Core Ultra 5 1003H shows up on AoTS benchmark
Vaidyanathan Subramaniam, 2023-05- 1 (Update: 2023-05- 2)