Intel will soon be bringing some branding changes to its client processor lineup. We are getting to know that the popular "i" branding in consumer products such as Core i5, Core i7, etc. will be changed from the 14th gen Meteor Lake generation.
Intel Global Comms Director Bernard Fernandes confirmed the same on Twitter. He tweeted,
Yes, we are making brand changes as we’re at an inflection point in our client roadmap in preparation for the upcoming launch of our #MeteorLake processors. We will provide more details regarding these exciting changes in the coming weeks! #Intel"
While Intel will be detailing the branding changes in the coming weeks, a leaked Ashes of the Singularity (AoTS) benchmark gives us an idea of what to expect.
The benchmark indicates an Intel Core Ultra 5 1003H processor with 18 cores and 18 threads paired with 32 GB of RAM. It is possible that hyperthreading has been disabled for this benchmark. The GPU, which is likely to be the new tiled GPU (tGPU) is listed just as Intel Graphics. The system manages to score 22 fps at 1080p Normal settings.
Intel's move to remove the "i" branding might take some time to gel well with the community, particularly with end users. The Core i3. i5, and i7 naming is deeply ingrained in non-technical users' minds as they clearly indicate delineation and gradation in features and pricing and are easy to remember.
The new nomenclature appears to be inspired from the smartphone world. AMD did a similar rebrand with Ryzen 7000, which led to the inclusion of Zen 2, Zen 3, and Zen 4 chips under what often appears to be a single generation for the end user.
It is not clear if Intel will follow this route, but we won't be surprised of the 14th gen will be a mix of Meteor Lake and Raptor Lake parts.
Core 9 Ultra Pro Max, anyone?
Yes, we are making brand changes as we’re at an inflection point in our client roadmap in preparation for the upcoming launch of our #MeteorLake processors. We will provide more details regarding these exciting changes in the coming weeks! #Intel
— Bernard Fernandes (@Bernard_P) May 1, 2023
Imagine you're losing market share when you've been monopoly for decades, and your bright idea is to burn all brand recognition to the ground!
— Dylan Patel (@dylan522p) April 30, 2023
That's Intel's plan by removing the "i" in i7 i5 i3
All the decades brand recognition being lit on fire for no reason!$INTC $AMD @intel