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Huawei slashes $100 off the Mate 10 Pro to combat the Galaxy S9

Huawei slashes $100 off the Mate 10 Pro to combat the Galaxy S9 (Source: Huawei)
Huawei slashes $100 off the Mate 10 Pro to combat the Galaxy S9 (Source: Huawei)
The Mate 10 Pro will be cheaper than the Galaxy S9 for a limited time in North America. Huawei intends to have smartphone options available across all price ranges from the budget $200 Honor 7X, mainstream $500 Honor View10, and flagship $700 Mate 10 Pro.

With the Samsung Galaxy S9 already available to most users in North America and Europe, the sudden marketing push from Samsung's deep pockets can easily overwhelm competing smartphones in the weeks surrounding the initial launch. Thus, it's not uncommon to see official price cuts from other manufacturers in an attempt to drive sales.

Huawei launched its Mate 10 Pro smartphone in the U.S. last month for $800 USD, but the Chinese company will be shaving off $100 for this week only until March 24th across Amazon, Best Buy, NewEgg, Microsoft, and B&H retailers. The temporary $700 asking price is cheaper than both the Galaxy S9 ($720) and Galaxy S9+ ($840) which isn't bad considering that the Mate 10 Pro has been well received by press.

Once the promotion is over, however, we don't see the Huawei flagship selling very strongly down the line. Huawei lost the fight for shelf space in major cellular stores like AT&T or Verizon where many Americans do their smartphone shopping and it will be difficult to justify a higher price against the cheaper $720 Galaxy S9. A permanent $100 price cut or more interesting bundle options could give the Mate 10 Pro longer legs. Instead, Huawei is betting big on unlocked phones in the U.S. as it has already hit a home run with the popular $200 Honor 7X.

See our review on the Mate 10 Pro for a full rundown on its specifications and performance.

Source(s)

Huawei

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 03 > Huawei slashes $100 off the Mate 10 Pro to combat the Galaxy S9
Allen Ngo, 2018-03-19 (Update: 2018-03-19)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.