Huawei slashes $100 off the Mate 10 Pro to combat the Galaxy S9
With the Samsung Galaxy S9 already available to most users in North America and Europe, the sudden marketing push from Samsung's deep pockets can easily overwhelm competing smartphones in the weeks surrounding the initial launch. Thus, it's not uncommon to see official price cuts from other manufacturers in an attempt to drive sales.
Huawei launched its Mate 10 Pro smartphone in the U.S. last month for $800 USD, but the Chinese company will be shaving off $100 for this week only until March 24th across Amazon, Best Buy, NewEgg, Microsoft, and B&H retailers. The temporary $700 asking price is cheaper than both the Galaxy S9 ($720) and Galaxy S9+ ($840) which isn't bad considering that the Mate 10 Pro has been well received by press.
Once the promotion is over, however, we don't see the Huawei flagship selling very strongly down the line. Huawei lost the fight for shelf space in major cellular stores like AT&T or Verizon where many Americans do their smartphone shopping and it will be difficult to justify a higher price against the cheaper $720 Galaxy S9. A permanent $100 price cut or more interesting bundle options could give the Mate 10 Pro longer legs. Instead, Huawei is betting big on unlocked phones in the U.S. as it has already hit a home run with the popular $200 Honor 7X.
See our review on the Mate 10 Pro for a full rundown on its specifications and performance.