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HP may update logo in new rebranding efforts

The more simplistic, abstract design is currently under consideration as the new logo for the corporation

The recognizable HP logo has remained essentially free from major changes ever since the company’s inception in the mid 1950s. Now, however, HP may be ready for a redesign in an effort to hopefully portray the company in a new and more relevant light to the public.

In a partnership with Moving Brands, HP has created the potential logo replacement as seen below. The halo around the HP logo is ditched in favor of a more simplistic design, while the 13-degree slant of the two letters is translated perfectly from the original. Moving Brands has envisioned this specific angle to be the “defining signature” of HP as a company.

Greg Johnson, the Global Creative Director at HP, is hoping that the rebrand would boost perception of the company, beyond from just being a manufacturer of hardware and commodity. Still, HP has yet to finalize the new logo, so the design is still on the drawing board for the time being.

HP has undergone large uncertainties this year, from a CEO switch back in September to the failure of the WebOS platform in terms of sales. The company even considered spinning or selling off its entire PC hardware business ala IBM a few months ago and only recently changed its mind.

Check out the source below for a video of the new design from the minds behind its conception.


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Allen Ngo, 2011-12-15 (Update: 2012-05-26)