IDF 2012 | Day 2 Keynote: HTML 5 and “Transparent Computing”
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Renee James gave the Day 2 keynote as part of the 2012 Intel’s Developer Forum that is now taking place in San Francisco, USA. Her presentation titled “Security and Services in an Age of Transparent Computing” provided valuable insight into the future.
Ms. James began her speech by outlining the problems that developers face in their jobs today and then explained how, when creating a new product, features and functionality might need to be sacrificed because of the many platforms presently available and the fact that “developers have finite resources”.
She then talked about marketing costs and the large amount of apps circulating the digital realm that lead to developers not earning much money. Apparently, 33% of all apps make between $100 and $500 per month and 76% of customers stop using an app after 3 months.
James went on to describe the next era of computing and referred to it as “Transparent Computing”. Essentially, it involves developing for multiple platforms using a secure cloud service and HTML 5 as customers want to use applications across different devices. Intel’s Peter Biddle then demoed a web browser that works on Windows 8, Android and iOS.
According to the keynote speaker, the company is committed to improving HTML 5 and that the language will run best on Intel.
The semiconductor chip maker also showed off its very own Trusted Execution Technology (TXT) that offers enhanced server security and an app building platform, called MobBase, which is aimed at artists, who wish to interact with their tech-savvy fans.
Mike DeCesare introduced McAfee’s latest software solution, dubbed Social Protection, which prevents users from copying your Facebook photos by distorting them. He said “think of it as a condom for your digital life”.
Finally, Renee James announced the Intel Developer Zone – a global program that features cross-platform development and marketing tools, and helps developers to improve user experience.