Citizen’s latest Eco-Drive watch stars Mickey Mouse playing football

Timex has Snoopy, and Citizen has Mickey Mouse. The Japanese watchmaker has built a growing collection of Disney-themed timepieces, bringing the iconic cartoon character to a range of watches powered by its Eco-Drive technology. The company's latest Disney collaboration takes things to the gridiron with the Touchdown Mickey AW1739-02W, a special-edition Eco-Drive watch featuring Mickey Mouse playing football.

The new Touchdown Mickey features an olive green dial with retro-inspired artwork by Disney artists John and Shelley Loter. Mickey takes center stage, sprinting downfield with a football tucked under his arm, wearing a red helmet and matching pants. Traditional hour markers have been swapped for oversized Xs and Os, along with curved arrows mimicking the play diagrams coaches sketch out before a game. Meanwhile, the outer ring features markings representing the 50-yard lines for each team.

The Xs, Os, arrows, and hands glow bright blue in the dark, making the dial’s playbook-inspired graphics even more prominent when the lights go out, while a date window at 3 o’clock adds everyday utility without taking too much attention away from Mickey.

The dial is encased in a 44.3mm stainless steel case with black ion plating, paired with a matching black leather strap and a domed mineral crystal. Water resistance is rated at 100 meters, so the watch is suitable for swimming and other water activities.

Powering the watch is Citizen's light-powered J810 Eco-Drive movement, which converts natural and artificial light into power and eliminates the need for routine battery changes. It offers a three-hand display and date function, keeping things straightforward while letting the dial do most of the talking.

Pricing & Availability

Citizen's new Touchdown Mickey Eco-Drive AW1739-02W is priced at $395 / CA $495 and available via Zales and Citizen Canada's online store. It's not currently listed on Citizen's US website, so Zales is your best bet if you're looking to pick one up in the US.