CEA forecasts tablet sales to catch up to TVs in the U.S.

Tablets expected to bring in $14 billion in revenue for 2011 compared to $18 billion from household television sets

The tablet market is growing bigger and faster than ever with at least one organization predicting it may even catch up to sales of flat panel television sets.

The U.S. trade group Consumer Electronics Association (ESA) has released a report forecasting tablet and smartphone sales for the rest of 2011. According to the ESA, tablet devices are expected to grow 157 percent in 2011 with over 26.5 million units being shipped for a total of $14 billion in tablet shipment revenue. Shipments of eReaders will also double this year to 16.5 million units for $1.8 billion in revenue.

One year ago, tablets were a new and unproven market, and they, along with other mobile connected devices including smartphones and eReaders, are leading the entire industry to positive growth,” said CEA’s director of industry analysis Steve Koenig.

With regards to digital televisions, the CEA expects TV shipment revenue to top $18 billion in 2011, but sees sales of the digital displays to fall later this year due to market saturation. When compared to the $14 billion from tablets and $1.8 billion from eReaders, total revenue between household TVs and tablet devices are surprisingly comparable. The gap between them is predicted to widen or decrease depending on the adoption rate of 3D displays.

Overall, the ESA forecasts a record high combined consumer electronics revenue of $190 billion in 2011.


+ Show Press Release
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2011 07 > CEA forecasts tablet sales to catch up to TVs in the U.S.
Allen Ngo, 2011-07-19 (Update: 2012-05-26)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.