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Asus sees its tablet shipment grows threefold this year

Asus joins hands with Google to give the world its first Ice Cream Sandwich tablet followed by future projects by the duo

After the recent adoption of Google Inc.’s latest Android Operating system from the Taiwanese PC makers Asustek, there are possible predictions that the company might experience a boost in the sales of its tablets from 1.8 million in 2011 to about 6 million in 2012.

The vice president and General Manager of Asustek’s Eee system business unit, Samson Hu clarified that 12 January will notice the release of the Android 4.0 Ice cream sandwich on the Eee Pad Transformer Prime tablet thereby, making Asustek the world’s first Tablet PC maker to adapt to the platform.

“We will be unveiling a 7-inch Android-powered tablet and a 10-inch model enabling higher screen resolution at the Consumer Electronics Show in the United States next week, with another two 10-inch Android products to be launched in the first half of this year”, Hu mentioned in his recent briefing with the media.

The Google-Asustek relationship has undergone improvements which will enable the two to launch a couple of Android and Windows planned products on open Platforms. Lately Asustek has been looking into the shipping of the 3G version of the transformer Eee Prime in March which is due to offer better Global Positioning System (GPS) connectivity as compared to the later Wi-Fi version.

For the second half of 2012, Asustek has plans to introduce a tablet which will feature Microsoft’s Windows 8 along with a chipset from ARM holdings Plc. For this project, the problems may be caused due to the limited shipments caused by the late launch of the product.

In order to deal with the increasing numbers of tablet products, Asustek will now expand its staff for researchers working on the Android software from 300 researchers in 2011 to 400 for the following year, followed by another 150 engineer’s focusing on the windows platform.


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Pallab Jyotee Hazarika, 2012-01- 8 (Update: 2012-05-26)