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Apple lawsuits could be increasing Galaxy tab sales

The media attention surrounding the Apple vs. Samsung lawsuits worldwide may be inadvertently raising awareness of and even demand for the Samsung tablet

The MacBook maker has been attacking Samsung in courtrooms around the world this year due to the apparent likeliness in both form and software of the Galaxy Tab 10.1 to the iPad lineup. But, unbeknownst to Apple, the lawsuits may actually be causing increased demand for the Samsung tablets.

In an interview with Samsung Australia’s VP of telecommunications, Tyler McGee explained to The Sydney Morning Herald (SMH) that the publicity from the courtroom drama has been an expectedly positive marketing tool for Samsung.

At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective,” said McGee to SMH. He continued to state that there could be low available supply relative to the supposedly higher demand, but did not utter exact numbers or even estimates as to how many Galaxy Tab 10.1 units Samsung has sold so far.

Still, at least one analyst is raising an eyebrow on this cause and effect situation. Telsyte analyst Foad Fadaghi believes that the legal battles may have increased overall consumer awareness of the Samsung tablets, but that consumers would still be making final purchasing decisions based on price comparisons and on a “case-by-case basis”.

Recently, Australia denied Apple the appeal to ban the Galaxy Tab 10.1 from the country, but there is still a long ways to go for both Apple and Samsung in courtrooms overseas as well.


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Allen Ngo, 2011-12-15 (Update: 2024-05-11)