Android Ad impressions cross 50 percent thanks to the Fire

Kindle Fire pushed Android ad impressions to reach the 50 percent mark and helping it maintain the first position ahead of Apple’s iOS

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Google’s Android ad impressions are being helped by Amazon’s Kindle Fire to reach the 50 percent mark in November. However the figure is still down from 56 percent in October and September as reported by Millennial Media.

With 2% increase from the prior month and reaching 30 percent, Apple’s iOS was second according to mobile ad network.

The reduction of the Androids share is because of the increase in share of iOS and also Research in Motion’s Blackberry OS ad share. RIM’s share has climbed from 13 percent to 17 percent in November.

Apple’s iOS running on iPhone, iPad, and iPod touch, has impression of 26 percent while Android with 14 handsets has acquired 29 percent. The iPhone grew 8 percent each month and is still placed in first position in mobile phone ranking accounting for 14 percent impression share alone.

70 percent of Millennial’s smartphone is commanded by smartphones featuring a phone connected device impression mix. Connected devices also acquired 16 percent of impressions.

The release of Kindle Fire as an Android tablet has boosted the real growth for the month. Millennial, which counts ad impressions for connected devices, reported that Kindle Fire impressions have grown at an average daily rate of 19 percent, since its launch.

Their report added that this tablet has made an impact on the connected device market right out of the gate with early signs of strong consumer adoption. Though it has been introduced into a more mature tablet market than the market iPad was greeted to, the integration of Amazon’s robust digital entertainment library and the $199 price tag also helped to drive this early use by consumers.

IDC also believes the Kindle Fire will lead Android’s market share to 40 percent by the end of this year, and of course nibbling some of the Apple iPad’s shares. 


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Pallab Jyotee Hazarika, 2011-12-22 (Update: 2012-05-26)