Android 3.0 creators don't understand retail, says NVIDIA chief

NVIDIA chief says marketing strategy is the difference between the failure of tablets like Xoom and success of the iPad
Pallab Jyotee Hazarika,

Android 3.0 tablets arrive in the market with lot of fuss, but did not exactly change the era, have they? NVIDIA chief Jen-Hsun Huang says in an interview with CNET that the retail strategy applied by the Android 3.0 tablet makers are not up to the mark, in comparison to that of Apple. He includes many aspects of it like pricing problems, sales problem and a problem in reaching out to target consumers. He particularly gave example of the Motorola Xoom, as this was the first Android 3.0 tablet to come out. The Xoom shipped in about 250000 in numbers by late April, which is pale in comparison to that of the iPad which sold a million in its first week only.

The iPad mainly succeeded because of Apple's lower price-range, clearer marketing strategy and better buying experience. Mr. Huang observes the lowest configured models of tablets with both Wi-Fi and 3G, "The baseline configuration included 3G when it shouldn't have," he said. "Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones," he said to CNET.

The software richness is another problem, the CEO says. Google had to pass on the Honeycomb SDK too soon to Motorola, before the developer community could make enough apps. On the other hand, the iPad 2 has enough apps to last you through a lifetime. 


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Pallab Jyotee Hazarika, 2011-05-15 (Update: 2012-05-26)