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Amazon to reportedly ship over 1m tablets for Q3 2011

Upstream component suppliers claim Amazon currently has the highest demand for tablet units, second only to Apple

Everybody knows Amazon is keeping a set of tablets up its sleeve, but the world’s largest online retailer could be looking to launch with more stock in hand than practically every competing tablet maker.

According to a DigiTimes report, component suppliers are preparing for large orders from top manufacturers for Q3 2011, with Apple, Amazon, Acer and Asustek orders most in demand. Most notably, Amazon demand is listed as the second highest with 1 million to 1.2 million units. The first rank, unsurprisingly, goes to Apple with a whopping 14 to 15 million units. Still, Amazon component orders are at least 250,000 units more than all other manufacturers. This could mean that the retailer is looking to launch with a bang this year in order to beat out competing manufacturers in pure shipment volume while simultaneously going head-to-head with Apple in the tablet market.

With possible order volumes this large for Amazon, the retailer could be having high hopes for its upcoming line of tablets. Its line of Kindle e-readers has already proven quite successful. A launch in Q4 of this year now seems more likely if these Q3 numbers from DigiTimes are credible.

The rumored Android-based Amazon tablet has been making headlines throughout the year from multiple leaks and sources, although the company itself has yet to officially announce any tablet plans other than a “stay tuned” remark from the Amazon CEO himself. We’ll be keeping a lookout for any additional information regarding Amazon’s jump into the tablet market.


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Allen Ngo, 2011-07- 9 (Update: 2012-05-26)