Amazon dedicates frontpage to calling out Apple

Amazon's homepage directly challenges iPad Mini and compares it to Kindle Fire HD

Omar Qudsi, 10/30/2012

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Apple's latest iPad Mini has been seen by many as a direct competitor to the 7" tablets out there, including the Kindle Fire HD, and Amazon doesn't seem to be too happy about that and they're voicing their displeasure.

Folks heading to Amazon's homepage for whatever reason are greeted by a large graphic depicting all that is bad about the iPad Mini and good about the Kindle Fire HD. The graphic, pictured below, also includes a mocking quote from a Gizmodo article criticizing comments made by Apple CEO, Tim Cook. As it stands, Amazon's biggest gripe with the iPad Mini seems to be the standard resolution display, which isn't as good as the Fire's 1280x800 resolution.

All in all, Amazon does raise some good points about the iPad Mini, especially when it comes to real estate and the $130 difference in price. On the other hand, the graphic fails to address the lack of LTE or the limited app selection on the Kindle Fire HD, among other things. Of course, customers will likely end up going with what they're comfortable, but Amazon is doing what they can to sway people toward their tablet.