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Amazon could release a $99 Kindle Fire

Rumors indicate that Amazon could release a 7" Kindle Fire for less than $100

It was just a week ago that Amazon slashed prices on their 8.9" Kindle Fire HD to less than $270, but they may end up going even lower in the near future. According to Techcrunch's sources, an upcoming version of the 7" Kindle Fire could break the 3-digit barrier, coming in at just $99.

Exact details of the device are yet unknown, but it should sport the same Texas Instruments CPU as the rest of the Fire tablets, to go along with a 1200x800 pixel resolution. Of course the actual specifications won't matter too much if Amazon can reach that price point, as it would easily be the most appealing tablet in that range. 

Although it may be difficult to imagine a $99 Kindle Fire, IDC analyst, Tom Mainelli, believes it's feasible as a result of Amazon's unique position as a retailer. Ever since the first Kindle Fire launched, the company has relied on their premium content and physical product sales to supplement the cost of the device. As a result, even if Amazon were to sell the 7" tablet at cost, they could still turn a profit while simultaneously gaining ever-valuable market share.


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Omar Qudsi, 2013-03-20 (Update: 2013-03-20)