A brand that shocked the Swiss. CIGA Design won the “Oscar” of watchmaking — and is now offering limited-time discounts
The award-winning brand CIGA Design has built a reputation by combining mechanical engineering with contemporary designs, and its current lineup of watches highlights how different its approaches can be. The following four models all illustrate different interpretations of modern watchmaking, as they range from technical, open-worked constructions to more understated quartz designs.
The CIGA Design Gorilla is the most robust of the group. Its angular titanium case takes inspiration from the strength of a gorilla, but it remains comfortable to wear on the wrist. The open dial reveals the automatic movement and invites the wearer to see how the mechanism operates rather than hiding it behind a closed face.
Meanwhile, sapphire crystal with an anti-reflective coating protects the dial, and the silicone strap is versatile and comfortable. The watch has a 40-hour power reserve and a daily deviation of -15 to +30 seconds. Moreover, the CIGA Design Gorilla offers 3 ATM water resistance places and can now be oredered for $132 instead of the regular list price of $379 by applying "SaleNow" during checkout.
The Machina moves in a more futuristic direction. Its case is made from high-tech ceramic that is sintered at 1,800 °C in order to create a hard and scratch-resistant surface. Meanwhile, a skeleton-style dial showcases the X-shaped CD-01 movement inside, which is supported by a shock-resistant structure based on geometric principles.
The watch uses sapphire glass, relies on fully automatic double-sided winding and includes Super-LumiNova on the hands for night visibility. A breathable silicone strap and 3 ATM water resistance make it suitable for everyday usage. The CIGA Design Machina comes in several colors, but due to high demand, only the white version is currently available for $119 instead of $399. Shoppers should use the coupon code "Sale65" to get the corresponding discount.
CIGA Design Sparkle and Aglia Collection
For those who prefer a quartz watch, the Sparkle Collection is definitely worth a look. Bezels with gem-set designs, including classic and rainbow-style frames, and dials made from materials such as mother-of-pearl give these watches an expressive character. Different bracelet and strap options allow for either a more dressed or casual look. In addition to the design, the CIGA Design Sparkle features a Japanese quartz mechanism, a stainless steel case and 3 ATM water resistance. The Sparkle has dropped to $89, as the coupon "Spark70" grants a huge price cut on the regular MSPR of $299.
Last but not least, the Aglaia emphasizes a softer and more geometric shape. Its stainless steel case features a square form with rounded edges, paired with slim metal bracelets for comfortable wear. The dial is available in several colors and offers a distinct appearance. As with the Sparkle, Aglaia uses a Japanese quartz movement and offers 3 ATM water resistance. Thanks to the discount code "Agla70", this watch is now on sale for just $56.
These watches demonstrate how differently CIGA Design interprets the idea of a contemporary timepiece, namely through open mechanics, innovative materials and visually striking designs.
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