Tesla starts offering Model Y and Model 3 discounts in Europe as Ford ups the F-150 Lightning price

The 2023 Ford F-150 Lightning Pro model now starts from US$55,974, up from the US$52,000 starting price introduced in October that was in its turn increased from US$47,000 back in August. Ford's electric pickup price has thus been upped by about US$16,000 since the introduction of the F-150 Lightning Pro trim at US$40,000.

Needless to say, the drastic increase in the price of battery raw materials as well as the supply chain challenges are behind Ford's latest F-150 Lightning tag bump, as electric and legacy automaker alike are struggling with the rampant inflation unleashed in the past two years or so.

Tesla, in its turn, seems to be done with price hikes. After raising the prices of its models several times in the span of a year or so to "frankly embarrassing" levels as per Elon Musk, it has now started offering various year-end discounts and incentives. More so in China, where it resorted to outright price cuts of about 10%, in addition to insurance offers and free colors, but in the US and Europe as well.

In the US, Tesla recently started offering a US$3750 credit towards the purchase of a Model 3 or Model Y in stock before year's end. That seems to be the government subsidy portion that these electric vehicles would qualify for in 2023, so that future Tesla owners don't sit on the sidelines in the last month of the year waiting for the federal largesse to kick in. In continental Europe and the UK, Tesla is now giving similar discounts for cars sitting in stock, ranging from €2,000 for an inventory Model Y in France, to £4,530 for a showroom Model 3.

The US got in hot water in Europe over the Inflation Reduction Act's passing, which European officials say contains unallowed made-in-US EV subsidy requirements and plan to bring the case before the World Trade Organization. Still, it remains to be seen which makes and models will qualify for the full US$7,500 tax credit towards the purchase of new electric car in the US come 2023.

Get the Tesla Motors 24' Cable Wall Connector on Amazon