Initial Ultrabook shipment number could be less than 50,000
Popular notebook vendors Acer, Lenovo Computer, Toshiba, and Asustek, seem to have come to the realization that the demand for notebooks is unlikely to recover in the fourth quarter, while Apple products are sweeping off the market. This is the reason these vendors apparently are going to limit its initial volume shipment of Ultrabooks to below 50,000 units for a pilot run, according to sources at Digitimes.
Acer, Toshiba, Lenovo and new models of all Ultrabook including that of Asustek will start shipping in September and the products will appear in global sales channels in October. Acer Ultrabook is manufactured by Compal Electronics, Quanta Computer and two, while that of Toshiba’s has been outsourced to Compal with the Lenovo device runs Wistron and Asustek Pegatron Technology model.
To encourage its partners notebook brand, Intel offered a Ultrabooks conference on September 14, hoping to resolve some bottlenecks of the technology and attract more players to join the mobile industry Ultrabook.
With Ultrabook still have some problems on the cost and technologies that are yet to be resolved, notebook makers of the brand because of its experience with CULV based on ultra-thin laptop, are mostly taking a conservative attitude about of its new ultra-thin machine and only limited orders to its suppliers of raw materials.
The sources said Digitimes that the notebook industry is likely to use the Ultrabook only as a last resort to boost global shipments, however, due to the global economy has yet to be recovered, demand for laptops is unlikely to push hard, so Intel's goal of having Ultrabook to account for 40% of notebook sales worldwide consumption in 2012 looks like a difficult aim to achieve.