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MagyarFIAT showcases latest drop of 2024 Fiat 500e EV with JLo ad collaboration
FIAT USA has unveiled the second version of its 2024 Fiat 500e electric vehicle with a Jennifer Lopez advertisement collaboration. FIAT and JLo first collaborated in 2011 to launch the gas-powered Fiat 500 in America, and their latest collaboration also promotes her latest music video "Can't Get Enough".
The Fiat 500e is fully electric with a range of 149 miles on a 42 KWh battery. The 118 hp, 162 lb-ft electric motor powers the 500e to 60 mph in 8.5 seconds with a top speed of 94 mph. A unique Sherpa drive mode limits top speed to 50 mph while reducing power to 57 kW to extend range when the regenerative braking mode Range is not efficient enough.
The battery fast charges at 85kW, adding 31 miles in 5 minutes or charging to 80% in 35 minutes. At home, an 11 kW Level 2 charger can top off the battery in 4 hours and 15 minutes. Buyers can choose between free a CCS1 home charger or charge credits with the purchase of the 500e.
The 2,952 pound Fiat seats four and rolls on 17 inch alloy wheels. The 500e arrives with modern features such as emergency pedestrian braking, regenerative one-pedal driving, dual smartphone connectivity, and wireless phone charging.
The first drop of the 2024 Fiat 500e arrived in December 2023 with a collaboration with U2’s Bono and is currently available for order. The latest version will be available for order on March 12, 2024 at a MSRP of $32,500. Stellantis showrooms will also carry it in the first quarter of 2024.
LEGO fans can test their building skills with the original Fiat 500 model kit at Amazon.
FIAT Teases the Next 'Drop' of the All-new, All-electric Fiat 500e in the US in Jennifer Lopez’s New Music Video for 'Can’t Get Enough'
The next Fiat 500e “drop” will be available for order starting March 12, 2024
January 30, 2024 , Auburn Hills, Mich. - The FIAT brand is teasing the release of its next all-new, all-electric Fiat 500e product “drop” in the U.S. in Jennifer Lopez’s brand-new music video, featuring Latto, for her single “Can’t Get Enough.” The 30-second teaser video can be viewed on the FIAT brand’s social media channels, including Instagram, TikTok and YouTube.
“'Can’t Get Enough' continues the long-standing relationship between FIAT and Jennifer Lopez, which began more than a decade ago when the Fiat 500 returned to America,” said Olivier Francois, global chief marketing officer, Stellantis. “As we bring the newest edition of our all-new, all-electric Fiat 500e to the U.S., celebrating its arrival with Jennifer is a testament to the journey we started together back in 2012.”
“Can’t Get Enough” is the debut single from Lopez’s ninth studio album “This Is Me … Now,” available to pre-order today. Her first major musical project in almost a decade, the long-awaited musical experience releases on February 16, 2024, with a new full-length album and “This Is Me … Now: A Love Story,” an Amazon Original on Prime Video.
The next Fiat 500e version is the second drop of the 2024 Fiat 500e collection in the U.S. It will be available for order starting March 12, 2024. The all-new, all-electric Fiat (500e)RED edition, which dropped this past December, is available for order now on fiatusa.com and will be available in Stellantis North America showrooms starting in the first quarter of 2024.
An all-new, all-electric take on the FIAT brand’s most storied and iconic model, the two-door fully electric (500e)RED will arrive on this side of the Atlantic as the first battery-electric vehicle (BEV) offering from Stellantis. The lightest passenger BEV in the market, (500e)RED boasts an estimated range of 149 miles (240 kilometers), enabled by a 42-KWh battery with a Level 2 (11-kW) charge time of four hours and 15 minutes. BEV capability combined with quintessential design cues make it unmistakably FIAT, with style and sustainability at its core.
Product Drop
As part of its innovative marketing plan, FIAT is the first automotive brand to incorporate a “product drop” strategy to create buzz, cultivate customer loyalty and, ultimately, appeal. The product drop strategy involves the creation of different variants of the 500e to keep the vehicle fresh and interesting. Each model will be “dropped,” meaning released at a particular time in a limited quantity, similar to successful initiatives carried out in the fashion apparel industry.
FIAT Brand
FIAT brand celebrates 125 years as an automaker and some things haven’t changed. Iconic Italian design and refinement, plus a fun-to-drive factor, come standard with every Fiat. In early 2024, FIAT brand will launch the Fiat 500e, the first Stellantis retail battery-electric vehicle offering in North America and the best-selling city EV in Europe. FIAT is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.
For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com
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