CEA forecasts tablet sales to catch up to TVs in the U.S.

CEA forecasts tablet sales catching up to TVs
CEA forecasts tablet sales catching up to TVs
Tablets expected to bring in $14 billion in revenue for 2011 compared to $18 billion from household television sets

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The tablet market is growing bigger and faster than ever with at least one organization predicting it may even catch up to sales of flat panel television sets.

The U.S. trade group Consumer Electronics Association (ESA) has released a report forecasting tablet and smartphone sales for the rest of 2011. According to the ESA, tablet devices are expected to grow 157 percent in 2011 with over 26.5 million units being shipped for a total of $14 billion in tablet shipment revenue. Shipments of eReaders will also double this year to 16.5 million units for $1.8 billion in revenue.

One year ago, tablets were a new and unproven market, and they, along with other mobile connected devices including smartphones and eReaders, are leading the entire industry to positive growth,” said CEA’s director of industry analysis Steve Koenig.

With regards to digital televisions, the CEA expects TV shipment revenue to top $18 billion in 2011, but sees sales of the digital displays to fall later this year due to market saturation. When compared to the $14 billion from tablets and $1.8 billion from eReaders, total revenue between household TVs and tablet devices are surprisingly comparable. The gap between them is predicted to widen or decrease depending on the adoption rate of 3D displays.

Overall, the ESA forecasts a record high combined consumer electronics revenue of $190 billion in 2011.


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Allen Ngo, 2011-07-19 (Update: 2012-05-26)