ADATA debuts its first XPG XENIA gaming laptop, but we already reviewed the system last year

Taiwanese memory and storage manufacturer ADATA will be jumping into the laptop PC space this year with its new XPG Xenia lineup of gaming laptops. The first model will be a 15.6-inch design equipped with a 9th gen Core i7 Coffee Lake-H CPU and either the GeForce GTX 1660 Ti or RTX 2070 Max-Q GPU depending on the configuration. ADATA says the laptop was developed in collaboration with Intel to maximize performance from an ultra-thin form factor.

If all that sounds familiar, it's because the 15.6-inch XPG Xenia laptop will be using the same chassis that other resellers have been offering for months. The Schenker XMG Fusion 15, Maingear Element 15, and Eluktronics MAG 15 are all 15.6-inch gaming laptops that share the same magnesium alloy skeleton. Physical features like the keyboard, clickpad, ports, and display are therefore identical between the laptops despite their different branding.

To separate themselves from the competition, ADATA will be installing their own in-house RAM modules and SX8200 Pro PCIe x4 M.2 SSDs onto each unit sold. The manufacturer is promising up to 32 GB of DDR4-2666 RAM and sequential M.2 read and write speeds of 3500 MB/s and 3000 MB/s, respectively, whereas competing resellers may ship with DDR4-2400 RAM only or slower storage drives.

See our full review on the Schenker XMG Fusion 15 for more information as our comments on the system will apply here on the ADATA XPG Xenia. The timing of the XPG Xenia launch is dubious considering that it risks being overshadowed by upcoming 10th gen Intel Comet Lake-H laptops like the MSI GS65 or Gigabyte Aero.