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Tablets clock more video watching hours than desktops in the US

The video viewers in the US are watching more hours of online videos on tablets than on their desktops, research reveals


There is no denying the fact that tablets are becoming the primary device for going online for many a folks now, and with time as these slates pack in more and more power – they are starting to act as powerful multimedia devices as well. Ooyala, the provider of online video technology and services just released its first quarterly review which proves the fact that people In the US are watching online videos more on tablets than ever before – even more than they now watch on desktops.

182 million Americans watched online video content in September (for an average of 19.5 hours per viewer), while the U.S. folks clocked a total of 39.8 billion video views. What is hiding here is the amount of hours people are devoting to watching videos on tablets - For each minute watched on a desktop, tablets recorded “1:17 in played content”, which works out to 28 percent longer than the desktop average. Note that the data is skewed slightly as it only takes into account those who actually watch online video.

The report says people are generally inclined towards watching online videos more and more. Tablte users also completed videos at double the desktop rate. There is also a good difference in video view time on iPads as compared to that on Android tablets. Expectedly, iPads crushed Android tablets in terms of total audience size. iPads accounted for 97 percent of all tablet video plays.

Facebook has becomes one of the most popular source for streaming online videos, but the viewership differs greatly across geos. For example, Facebook is 17 times more popular than Twitter in Italy, for instance, but the two social media sites are on par in Japan.



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Pallab Jyotee Hazarika, 2011-11-12 (Update: 2012-05-26)