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Study says U.S. users most satisfied with Apple computers

In a poll of 70,000 consumers, users who own Apple systems have been the most satisfied with their purchases by a notable margin

Users who pay the premium price for an Apple computer are likely to end up more satisfied with their purchases compared to buyers of other PC vendors.

This is according to a recent study done by the American Customer Satisfaction Index (ACSI), who surveyed 70,000 consumers on their satisfaction levels with their respective computers. The company has been ranking customer satisfaction on computers for years, and Apple has always been on top for at least the past few years. Not much has changed this year, as customer satisfaction with Apple products is now at an all-time high at 87 points out of a 100 point scale, according to the research.

Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new direction—has kept the company consistently at the leading edge,” said ACSI founder Claes Fornell. Of course, Fornell was referring to the success of the iPhone, iPad and MacBook Air, the three devices that pumped up the smartphone, tablet and ultrathin notebook markets upon release, respectively. The fact that Apple has its own chain of Apple Stores dedicated to troubleshooting Apple products is a boon to customer satisfaction as well.

As for the customer satisfaction levels of other manufacturers, HP currently trails at 78 points, while Compaq is one of the lowest at 75. Unfortunately, other top manufacturers such as Lenovo, Asus and Sony were not explicitly represented in the study.

With the advent of competitively priced Intel Ultrabooks coming soon, it would be interesting to see how the customer satisfaction landscape might change in the coming years.


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Allen Ngo, 2011-09-20 (Update: 2012-05-26)