Samsung to attach ATIV name to all Windows PC devices

Samsung has announced it will assign the name 'ATIV' to all existing and upcoming Windows notebooks, tablets and all-in-ones. The company is also launching two brand new notebooks in the U.S.

Samsung has decided to brand all of its Windows PC devices under one name. All of the company’s Windows-sporting laptops, tablets and all-in-one’s will soon fall under the ATIV moniker. Even existing products are not immune to the change, as on April 29th all Windows models will be renamed.

Samsung’s notebooks will become ATIV Books, tablets will be renamed to ATIV Tabs, and Smart PCs will henceforth be called ATIV One. All of the above products will be followed by their corresponding series numbers.

Samsung is also introducing SideSync, which essentially enables Windows PCs to communicate with Android-based devices. The connection is made via USB and grants access to text, maps, photos, multimedia, as well as dragging/dropping files. The company claims SideSync to be the first of many new ATIV features introduced this year.

Meanwhile in the U.S. version of the press release Samsung has bundled two more goodies, the ATIV Book 5 and ATIV Book 6. Formerly known as the Series 5 Ultra and Series 5 Chronos respectively, both notebooks come with SideSync preinstalled and are currently available for preorder.

The ATIV Book 5 (NP540U4E-K01US) is a 14-inch touch-enabled notebook with a resolution of 1366 x 768. Specs include an Intel Core i5-3337U, 500GB HDD (5400 RPM) with 24GB ExpressCache, 4GB RAM and JBL speakers. The battery should last for around 6.5 hours and the notebook is priced at $949.

The ATIV Book 6 (NP680Z5E-X01US) is a 15.6-inch touch-enabled notebook with a 1920 x 1080 SuperBright display. It packs an Intel Core i7-3635QM, 1TB HDD (5400 RPM), 8GB RAM and also comes with JBL speakers. However the ATIV Book 6 also includes discrete graphics in the form of an AMD Radeon HD 8770M. Battery life is at an understandably lower 4.7 hours and the notebook is priced at $1200.

Both the ATIV Book 5 and ATIV Book 6 sport an aluminum design and will be shipping in about a month from now.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2013 04 > Samsung to attach ATIV name to all Windows PC devices
Alex Storey, 2013-04-26 (Update: 2013-04-27)