MWC 2012 | Samsung doesnot agree to doing "very well" in Tablet

Samsung Executive admits that their tablet business has not yet been able to fulfill their expectations however in time they expects to keep up with the pace of the market

Samsung has recently reported that their tablet business has been a flop, as one of their executive addresses a summary of its performance at the Mobile World Conference. Hankil Yoon a product strategy executive said that they are not doing very well in the tablet market.

It is interesting to find an executive reporting about the weakness of his own company, but we can say it’s really frank statement. The comment also includes that Samsung hasn’t met expectations in its tablet business, and the company is lagging behind Apple’s iPad and also Amazons Kindle Fire in the US market.

Samsung had released a line of Galaxy Tablets into the market at about the same time. Initially they offered 7inch versions then moved to a bigger 10inch version, feels like as if they were experimenting the market with different sizes.

However later they thought that the Galaxy Note, the 5inch version will help them to come back into the business. But it also led to a few criticisms which were mostly because of its size. Although the note is a hybrid of both Tablet and a Smartphone, it is quite bigger to fit as a Smartphone and also smaller for to refer to as a tablet.

Yoon also expects Samsung to ship 10 million units of 5inch Galaxy Note. He also believes the S-Pen the stylus equipped with the Galaxy Note allows the users to more easily create content in their device rather than just consuming it.

Yoon commented dismissing the early criticism of the device as it would take some time for the consumers to get comfortable with the larger size. He also pointed out that three years ago the largest phone in its lineup had a 3.7inch display while the Galaxy S II has a 4.3-inch screen, and also said that it's only a matter of adapting to a larger screen. And one a consumer uses the Galaxy note the Galaxy S II looks very small as he is also using one. 


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Pallab Jyotee Hazarika, 2012-02-29 (Update: 2012-05-26)