New York Post restricts iPad access except through paid app
The popularity and success of tablets and e-readers has created new methods for newspaper and media distribution. Whereas users in the past were forced to resort to print versions of publications, now they are easily accessible online. However, the New York Post seems to be taking a stern approach with regards to their website, and is now forcing iPad users to purchase their app in order to access the site.
Previously, iPad users were able to access the NYPost.com website without issue, but as of yesterday, attempts to enter the website via the iPad’s Safari browser are met with a restricting landing page. The page informs users that “NYPOST.com editorial content is now only accessible on the iPad through the New York Post App” and includes a redirect to the App Store. Interestingly, the website is still accessible through laptops, non-iOS tablets, other Apple devices, and even on the iPad via any non-Safari browser.
Although the newspaper is hoping that this move will force users to turn towards their $1.99 app and its $6.99 monthly subscription, it may also cause others to head elsewhere for their daily tabloid fix. The New York Post is owned by media tycoon Rupert Murdoch, and the pair are currently under heavy criticism due to the paywall. We will have to wait and see whether the backlash will be enough for the company to reconsider its stance; however, it should be noted that Apple generally dislikes moves that shed a bad light on their devices, and they might also have a few choice words in store for Mr. Rupert Murdoch.
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