Lenovo eager to join the Ultrabook bandwagon
Lenovo has recently reported that it’s discussing strategy for ultrabooks. The ultra slim, light ultrabooks of Intel are already on the way for shipment by Acer and Asus. As the report states Lenovo are eager to join the trend with ultrabooks. These Ultrabooks compete with the MacBook Air as they are slim notebooks which are quite better than the average notebooks.
Chief Operating Officer Rory Read spoke about Lenovo's Ultrabook strategy in response to a question from an analyst. "Lenovo will invest in innovation to be a leader in that space and that will drive demand. No doubt," he said, referring to the Intel-based laptops. He also added “You'll see us introduce over the coming quarters the ability to reach mainstream price points with [Ultrabook] solutions that were only 18 months ago in premium segments. That's just a natural evolution of the space."
Ultrabooks are defined, in part, by being very thin but also having long battery life, he said.