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IFA 2009: Thursday, 03 September – Part 1

IFA 2009: Thursday, 03 September – Part 1

Day 2, Part 1: In the first part of the IFA-Thursday we will summarize the highlights of Panasonic's press conference. We also made a short box-stop in the exhibition halls of Kodak and Nikon, as the itinerary listed appointments with the Zx1 and Zi6 pocket video cameras from Kodak and Nikon's exciting Coolpix S1000pj and Coolpix S70 digicams.

IFA 2009 in Berlin
IFA 2009 in Berlin

Panasonic's Highlights at the IFA 2009

Just like on the day before at Sony's press event, Panasonic's press conference (hall 5.2 a/b) was (almost) completely concentrated on the theme of 3D. Panasonic emphasized their tendency towards a "digital home" with slogans like "Step into the 3D World" and "The Future – Digital Hearth in 3D".

Of course, the new Viera models, which Panasonic calls "home cinema in XXL", and Panasonic's Lumix digital cameras are put in the spotlight of the products. Hence, the electronic titan presents further plasma models of its high-end series V10 with a screen size of 147 and 165 centimeters. We could convince ourselves in the Panasonic hall: It's really possible to experience a razor sharp home cinema feeling in XXL size. Panasonic presents its BluRay models DMR-BS850, the DMR-BS750 as well as the DMR-XS350 as High Definition DVD recorders for the new HDTV era.

Panasonic extends offers of internet contents on TV
BluRay High Definition DMR-BS850 center of operations
High Definition DVD recorder: DMR-XS350

Panasonic's main topic of the press conference was 3D and digital homes as well as…

Panasonic's digital camera Lumix G was predominant in the keywords of Panasonics picture topic as a system camera with an interchangeable lens of the new generation. The new Lumix GF1 is as handy as a compact camera and as versatile as an SLR. Really impressive: The Lumix GF1 has turned out extremely flat. Due to the small size and the compact lenses, the GF1 is a very practical small and mobile camera. Panasonic also presents a further top-class camcorder for full HD videos with 1920x1080 pixels: The HDC-TM350.

Panasonic Lumix GF1
Panasonic Lumix GF1
Panasonic Lumix GF1

…the Lumix digital cameras, in particular the G-series with the GF1.

Short stop at Kodak

Pocket cameras are experiencing a boom even in Germany. No wonder! Because the compact and light jacks-of-all-trades for motion pictures fits in every pocket and have, aside from a foolproof utilization, a quite felicitous HD image quality. Pocket video cameras simply fit into the generation of Facebook, Twitter and mobile blogs and, for many, simply belong to a mobile "digital lifestyle", as already the netbook and smartphone.

Kodak Zi8 HD Pocket Video Camera
Kodak Zi8 HD Pocket Video Camera
Kodak Zi8 HD Pocket Video Camera

Kodak has recognized this trend some time ago and therefore has already offered both the pocket video cameras Zx1 and Zi6 in this country for quite some time with success. Whilst the weatherproof Zx1 and the Zi6 can process HD movies in 720p and VGA, as well as pictures with three megapixels, the brand new Zi8 HD video can now record in 1080p (1920 x 1080, 30 frames per second). The Zi8 takes pictures with 5.3 megapixels (interpolated) in a display size of 16:9. Additionally, the Zi8 has an improved focus because of the integrated image stabilizer. We could convince ourselves of this a in a quick stop at the Kodak booth in hall 9, stand 101/1. We weren't allowed to make a short hands-on test of the Zi8 on site, though – too bad!

As luck would have it, we met Robert Löved, an editor of the pros for digital video, slashCAM.de, on the press shuttle after the Kodak rendezvous. Robert assured us that slashCAM will take a closer look at Kodak's Zi8 shortly. We'll wait anxiously. We have also requested a test device of the enthralling pocket video camera, Zi8, for a short practical-usability-test from Kodak.

Kodak Zi8 HD Pocket Video Camera
Kodak Zi8 HD Pocket Video Camera
Kodak Zi8 HD Pocket Video Camera

Nikon: Innovative design and ground-breaking technology

Despite a tight schedule, Markus Hillebrand, Communications & Public Relations Manager from Nikon, introduced us to two revolutionary digital compact cameras out of Nikon's Coolpix series: The Coolpix S1000pj, as the first camera in the world with a built-in projector, and the Coolpix S70 with an innovative OLED touchscreen technology. Interested? But of course! As (almost) everyone has a digital compact camera somewhere in their pockets – no matter if in the shirt or pants pocket or even that of a notebook case. And – it's undoubtedly about time for the "elderly digital cam" to go in retirement in view of the numerous, exciting innovations.

NBC | Markus Hillebrand, Nikon Nikon's Communication/PR Manager
NBC | Nikon Coolpix s1000pj with integrated ultra-small projector for projecting pictures and videos
Nikon | Nikon Coolpix s1000pj with stand and remote control
Nikon | Nikon Coolpix s1000pj with integrated ultra-small projector for projecting pictures and videos
Nikon | Nikon Coolpix s1000pj with integrated ultra-small projector for projecting pictures and videos

Nikon Coolpix S1000pj with an integrated mini-projector for projecting pictures and videos.

Nikon Coolpix S1000pj

The Japanese camera expert presents a world premiere with its Coolpix S1000pj at the IFA 2009 and underlines its title as the leader of innovations. The Coolpix S1000pj integrates an ultra-small projector with LED technology for the first time ever into a camera, with which pictures and videos can be projected with a resolution of 640 x 480 pixels and an image size of up to about 1 meter. The integrated mini-projector naturally isn't, with a luminosity of 10 lumens, a substitute for a full-fledged projector.

We could convince ourselves, live, that it's possible to share pictures with other spectators in an especially easy way with the Coolpix S100pj's projection technology at the Nikon exhibition booth in hall 17, stand 121. No matter if hip picture and video shows in the party lounge or entertaining and striking vacation picture presentations in the evening at the hotel. Multimedia content can be shared in a completely new way with the Coolpix S1000pj. Nikon adds a fitting projector stand (ET-2) and a remote control in its package of the mini-projector-camera right away. Therefore, the S1000pj can be set up securely to project pictures and be controlled comfortably from a couch.

Nikon's Coolpix S1000pj is anticipated to be in retail, in the colors Aluminum Silver and Matt Black, as of mid September 2009 at a recommended retail price of 429 Euros.

Nikon | Coolpix S70: Elegant 12.1 megapixel camera with a high-quality 3.5 inch Clear-Color-OLED monitor and touchscreen
Nikon | Coolpix S70: Elegant 12.1 megapixel camera with a high-quality 3.5 inch Clear-Color-OLED monitor and touchscreen
Nikon | Coolpix S70: Elegant 12.1 megapixel camera with a high-quality 3.5 inch Clear-Color-OLED monitor and touchscreen
Nikon | Coolpix S70: Elegant 12.1 megapixel camera with a high-quality 3.5 inch Clear-Color-OLED monitor and touchscreen
Nikon | Coolpix S70: Elegant 12.1 megapixel camera with a high-quality 3.5 inch Clear-Color-OLED monitor and touchscreen

Coolpix S70: Elegant 12.1 megapixel camera with a high-quality 3.5 inch Clear-Color-OLED monitor and touchscreen

Nikon Coolpix S70

Markus Hillebrand also treated us to something special: The Coolpix S70. Haptically very pleasant, the especially slim 12 megapixel camera, Coolpix S70, also looks attractive and elegant in view of design, applied materials and workmanship. Naturally, the wide and innovative OLED multi-touchscreen of the Coolpix S70 immediately struck us. We were attracted by the extreme viewing angle independency of the small flat screen in an activated state. Mr Hillebrand held the Coolpix S70 up to "scroll" through the last pictures on the LCD. We were standing across from Mr Hillebrand, hence in front of the camera, and could recognize all of his inputs and the "picture show" without difficulty – despite the flat viewing angle. Impressive!

We also witnessed how easy and particularly how intuitive the control of the Coolpix S70 is. All functions are practically controlled directly on the crystal clear and bright 3.5 inch OLED multi-touchscreen. And that with fingers! Numerous navigation and scroll functions allow for a comfortable search and scrolling of the pictures. The Coolpix S70 is the first Nikon camera equipped with the future "organic light emitting diodes" technology. And above that, the camera is equipped with a Touch-Shutter function (triggered via the touchscreen). To focus and take pictures, the desired motive now only has to be chosen with a tip on the screen.

The high-tech camera has even a bit more to offer. With a resolution of 12.1 megapixels, a Nikkor wide-angle lens with a 5x zoom and an always sharp and brilliant display in all surrounding conditions, the Coolpix fulfills the highest requirements set on user-friendliness. Certainly, the possibility of capturing movie sequences in HD quality belongs to this. The Nikon Coolpix S70 will probably be available in September 2009 at a price of about 379 Euros in the colors red and black.

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Ronald Tiefenthäler, 2009-09-12 (Update: 2013-06- 6)