Eee Pad Transformer shortage occurs due to overwhelming demand

Asus officials say an overwhelming demand is responsible for the lightning quick sell-out of the Eee Pad Transformer
Pallab Jyotee Hazarika,

The Asus Eee Pad Transformer is incredibly hard to find these days, and there have been numerous rumor about what the reason could be. Is it some component shortage, or quality concerns? Logistics problems maybe? Netbook News brings us the official words now which say the actual reason is an overwhelming demand for the latest Asus toy.

Asus spokesperson David Chang told Netbook News that there was a demand supply gap in the initial days of the tablet’s launch, with the demand far exceeding supply of total units. Asus expects about 100,000 units in production this month, and more than 200,000 next month to meet this demand. Good news is that Asus is ready to ramp up production to meet the unexpected customer demand. This could mean an easily available Eee Pad Transformer in June.

So what could be the reason for such a high demand? Well, nothing is clear really, and looking at Asus’ unpreparedness – it’s hard to tell that they believed in it. Engadget earlier reported only about 10,000 units a month, which, if there was no component shortage or other reasons – indicates a pretty low expectation. But the package including the tablet and a dock station with added power and performance looks very attractive and this could be one of the reasons. Did you notice the way the tablet fits onto the dock to make it a perfect netbook? No wonder you will have to shell out $149 for the dock – little more and you can get a full-fledged netbook.


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Pallab Jyotee Hazarika, 2011-05- 6 (Update: 2012-05-26)