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Andy Rubin’s Essential is now a unicorn valued at $1.2B, despite flagship PH-1 smartphone well overdue

Andy Rubin seems to have investors in the palm of his hand. (Source: Essential)
Andy Rubin seems to have investors in the palm of his hand. (Source: Essential)
Andy Rubin's Essential has officially become a tech unicorn, cresting the US$1 Billion mark — even though its flagship handset, the PH-1, being late to market by over a month and a half.
Sanjiv Sathiah,

Andy Rubin’s Essential has crested the magic $1 billion threshold in terms of its market capitalization, officially making the company an industry unicorn. The feat is all the more remarkable given the extended delays in getting its halo product the Essential Phone PH-1 into customers’ hands. Announced on May 30, and up for pre-order not long after, the device was originally promised to be delivered to customers by the end of June. Coupled with this, Essential has lost at least two high-profile employees, with head of UX leaving for Google and the head of PR also exiting the company.

The Essential Phone is also entering a saturated smartphone market with only Apple and Samsung making notable profits from the segment. Very few other players in the market have been able to enjoy both high volumes of sales and the kinds of profit margins that Apple and Samsung are able to extract from their products because of their brand appeal, if not feature set. That being said, having the name “Andy Rubin” attached to your shiny new high-end device certainly gives it an element of differentiation from the competition. While the Essential Phone itself doesn’t stand out from the crowd in terms of its standard high-end Android specifications (Snapdragon 835, 4GB RAM and 128GB storage), its combination of almost top-to-bottom display with ceramics and metals is also undeniably beautiful.

While Essential may now be valued at $1.2 billion, it is still around $799 billion behind Apple, which has grown to become not only the largest company in tech, but also the largest and most profitable company on the planet. As for the Essential PH-1, it surely cannot be too much further away. Keep an eye out for our review, when it does eventually see the light of day.


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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1360 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 08 > Andy Rubin’s Essential is now a unicorn valued at $1.2B, despite flagship PH-1 smartphone well overdue
Sanjiv Sathiah, 2017-08-15 (Update: 2017-08-15)