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Android grows to 43% in August, iOS stuck at 28

Android Operating System captured 43% of market share through August

According to new data from Nielsen, Google’s Android Operating System for mobile devices captured 43 percent of market shares during August, which is 3percent up from July’s share. With a large number of handsets in the US, about 56percent of the US consumers choose Android Handsets, as Nielsen polled in the last three months.

Apple’s iOS remained in the second position for two months in a row while their share remained at 28percent. Shares of RIM’s Blackberry in the market seem to have fallen by 1percent as it is reduced to 18percent from last month’s 19percent.

According to Don Kellogg, director of telecom research & insights, these figures are soon going to change within a month, and he also added that as Apple launches a new iPhone or makes it available on a new wireless carrier, their sales increases. He was actually referring to the new iPhone5 with a faster processor, 8megapixel camera and several interesting software features which is expected launch at an event in California on October 4.

The iPhone 5 is also expected to provide a competition versus Samsung’s Galaxy S II, which has sold more than 10 million units around the world without much benefit from the US market. Kellogg’s stats come one month after he polled US consumers, and found out that one third of the population thinking of acquiring a Smartphone next year will prefer the iPhone, while another one third opted for an Android handset.

Kellogg also noted that some 43percent of all mobile subscribers in the United States possess a Smartphone by August, and 58 percent of those who bought a phone in the last three months, choose a Smartphone over a feature phone.

Kellogg also believes that the holiday season and the launch of the new device could really accelerate the smartphone adoption though consumers will be unable to break their service contract before they expire.


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Pallab Jyotee Hazarika, 2011-09-28 (Update: 2012-05-26)