Amazon beating Google in Android app revenue
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Earlier we have reported on the fact that Amazon had decided to peruse its own application store. According to a report by analysis firm Flurry, now it seems like their decision is paying off.
Flurry has examined a few applications that were released for Apple iOS, the Android Market or the Play Store or the Amazon’s own Appstore. Their research showed that for every dollar spent on the iOS version of application, 89 cents were spent on apps in the Amazon Appstore and just 23 cents on Google Play.
They have said that the applications study covered 11 million daily active users over a period of 45 days of January and February. A similar study was conducted by Flurry last year with iOS and Android and Android had 24 cents for every dollar of the same application in iOS. So we can compare both the scenarios and can say that Amazon already have delivered more than three times the revenue in its application store compared to Goggle.
Analysts also believe that Apple might continue to generate the highest amount of revenue from the application stores by the end of the year. According to Distimo, Apple’s App store for iPhone generates four times as much as revenue than the Google’s Android Market. Although with the release of the Microsoft’s Windows 8 platform the scenario might be changed a bit. There might be a competition for the positions after Apple.
Flurry also believes that the step of creating their own App store as a profitable lesson might even be imitated by companies like Samsung. So can we expect another Application stores from different companies?