Acer raising Ultrabooks prices thanks to the Thailand floods

Floods in Thailand have caused a scarcity of the hard drives on the market, which ultimately lead to increase in PC prices might be starting from Acer

Pallab Jyotee Hazarika, 11/09/2011

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The floods of Thailand now also affect the IT industries around the world specially the computer manufacturers as, Thailand produces about 25% of the global production of Hard Drives. It has created a shortage in the market.

According to J.T.Wang, Acer’s chairman, they will be raising their PC prices mid-November as he confirmed at an investors meeting. He also indicated that they would use the available Hard Drives to push Ultrabooks as they have a higher margin for profit. So much for earlier complaints related to the high price of the Ultrabooks due to the cost of manufacturing.

Acer expects to sell about 250,000 to 300,000 units of Aspire S3 Ultrabooks by the end of this year. Wang has also predicted that by 2012, Acer’s shipment of PC’s might post an annual growth of 10%, with additional contribution from the Tablets.

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Acer raising Ultrabooks prices thanks to the Thailand floods

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