AMD has plans in place to counter Ultrabooks

AMD to introduce a new series of low cost ultra-thin notebooks which might get launched by mid of 2012, according to AMD
Pallab Jyotee Hazarika,

Intel’s Ultrabooks can really be called as the next generation notebooks; however above the entire price factor might be disturbing a lot of consumers. AMD also seems to believe the fact in the same way and reportedly plans to introduce their new ultra-thin range of devices which will not be having a high price.

These low cost ultra-thin devices from AMD will be based on their A-series “Trinity” APU. They are expected to be priced around $500, which is also the price of a regular notebook available in the market. This will make the AMD ultra-thin models to be at least $200 cheaper than the machines equipped with Intel Core i 3000-series Ivy Bridge microprocessors.

Because of its low price the AMD based machines will be compared with the low priced models of machines which offer x86 chips. They will also be capable of offering a faster speed along with a more capable graphics engine.

AMD has also promised to offer 17W quad-core microprocessors which will also be capable of providing a decent performance. The Trinity is also expected to be introduced by mid of 2012; however, no other detail has been released about their low cost ultrathin laptops. They also had earlier promised to launch their next generation APU’s by early 2012 but it seems like they have changed their plans.

Apart from all these the Intel had earlier restricted their manufacturers to limit the price below $1000, but it seems, the higher price will also get accepted. The main plan of the Intel Ultrabooks is to provide an ultimate machine which will be capable of providing a great user experience with a super portability. And the consumers may not be worrying much about the price if they get a great device with it.

Let’s see when these processors arrive and how much competition they give to the Intel’s Ultrabooks.


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Pallab Jyotee Hazarika, 2012-01-18 (Update: 2012-05-26)