99million tablets to ship in 2012

New research details show that the tablet market is going to burst next year, which is further to be carried out by the release of the Windows 8 platform
Pallab Jyotee Hazarika,

JP Morgan forecasts worldwide tablet shipments to climb 55.2 percent to 99.3 million next year and reach 132.6 million by 2013. They earlier estimated the tablet shipment to be about 70 million to 80 million in the next year, but with the strong sale of the Kindle Fire they have reached this new conclusion.

Amazon on Thursday announced it had sold 1million Kindle Fire units a week for the last three weeks. Although there were a lot of reports of unsatisfied customers returning the device and also it was criticized for its design flaw but still it seems to be making a good number of sales.

Amazon also has said that they soon plan to release a software update which will improve the performance. JP Morgan has also commented that it is quite a real phenomenon for Kindle to have such a high number of their sales, as they are priced at only $199. They also believe that the device is on track for selling about 5 million units this quarter and about 20 million units next year.

They also expect that it will increase pricing pressure on other tablet as a result of the Kindle Fire’s early sales momentum.

Microsoft’s Windows 8 tablets will additionally boost the tablet sales from the second half of next year. This will increase the further if the company provides the Office suit with this device tablets. They believe that Microsoft will release their tablets by fall of next year. There raising tablet sales is eating into the PC market and so Microsoft has made their mind about releasing a platform that also is tablet enabled.

They have also mentioned that Apple will ship around 45.5 million units next year representing a 46 percent share in the market. But they also suspect that they will predominantly rule until Windows 8 gets released.

According to the recent figures released by IDC tablet shipments will globally increase by 265% in the third quarter from a year ago to 18.1 million. Of the total 11.1 million units were from Apple iPads capturing around 61.5 percent share of the market. They also estimated the Android based device will account about 40 percent of the tablet market by the year’s end. 


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Pallab Jyotee Hazarika, 2011-12-18 (Update: 2012-05-26)